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The Brand

The Brand

About Elle Macpherson Intimates

Supermodel and business woman Elle Macpherson is the founder and creative director of Elle Macpherson Intimates. Launched in 1990, in partnership with the Bendon Group, the brand has understood provocative glamour and sex-appeal for over 20 years. Elle Macpherson Intimates celebrates women at every stage of their lives with a range of the everyday, the luxe and some sheer surprises, in unique combinations of colour, prints and fabric.

In 1997, Elle launched Macpherson Men, a collection for the confident, modern man, and the perfect complement to Elle Macpherson Intimates. Macpherson Men represents confident masculinity through modern, stylish designs. The collection features fashion forward designs and distinctive colour combinations, and uses the latest technology and fabrics for superior fit and comfort.

Each item in every collection is designed by Elle and her team, from the perfect cotton hipster brief to gorgeous maternity bras and more, and has consistently been acclaimed for its design aesthetic and impeccable fit.